Ok here the deleo I have about $160 in my adwords account. I want too spend it and I want too spend it right. but I dont want too make any stupid mistakes. So I would much appreciate it if you can just state 1 or 2 mistakes that people make with adwords that really hurts them. I know how to drive targeted traffic and all. I want too get into the deeper roots such landing page, ad copy, keyword selection mistakes etc. or if you want give some tips. Thanks in advance
Do you have tracking setup? It is very important to track keywords and drop the losers. You should also have very tight keyword groups and split test ad variations for maximum conversions.
What is your product? How can we help you if we don't know what you are selling? In the meantime.... Show your site to others for critique. You can have the best ads, but it won't do you any good if your site looks like shit. Show your ads to othes for critique. Would they click on them? Do not state JUST free advice in your ads. Example: "Free tips you can use to get a lunch date with her tomorrow." The moochers and the lazy who want quick tips on a silver platter will eat up your clicks real fast. If you are selling an e-book, let them know that it is an e-book. Along with that tell them they can see a couple of free samples. Keywords. Just look at your competitors. Or ask Google. They have a help desk for this.