I am in the process of planning an online advertising campaign for my website. I want to know the relevancy of negative and misspelt keywords. Is it worthwhile to bid on misspelt keyword? How safe is it to bid on such keywords? Is there a technique in which I can select the negative keywords of my website? Is there any other trick or tips that I can make use of in my online ad campaign? Please reply
Misspellings can be very lucrative, and are often much cheaper than the regular keywords. I've run profitable campaigns using nothing but misspellings. Just google "typo generator" and grab as many typos for your word as you see fit.