Do Multi Phrases in single link work?

Hi,

For example if I had 3 target key phrases and they were:

1) blue bags
2) pink shoes
3) yellow slippers

Would a link like below work at targetting all 3 phrases within 1 link?

<a href="blah.com">Blue Bags, Pink Shoes, Yellow Slippers</a>

OR

..would it be best to target each phrase on its own? i.e.

<a href="blah.com">Blue Bags</a>
<a href="blah.com">Pink Shoes</a>
<a href="blah.com">Yellow Slippers</a>


Of course I assume the 2nd method would be BEST but does method 1 actually work or would it treat it as a single phrase?

Thanks

 

You should definately seperate them and target one phrase in each anchor text. I have a theory (And havent seen any examples disproving it yet) that Google does not assigned weight strictly to each word equally.

I believe it is closer to this:

Blue Widgets UK


The phrase "Blue Widgets UK" gets 60% while
Blue gets 10%
Widgets gets 10%
UK gets 10%

I also believe its a bit more complicated than above but I will only scratch the surface as it answers your question.

This is why you can rank #1 for "Blue Widgets"
Rank #1 For "Red Cars UK"
But rank #110 for Blue Widgets UK

The UK qualifier being an uncompetetive term

Cheers

 

Ok what percentage of anchor text needs a "UK" in it to achieve a good ranking, i always figured about 15%