I swear that all my price drops (earnings per clicks) dropped right after I added two adsense ad sections on each of my blogs main pages, instead of having one ad section. But that would be nuts if it's true. Is that part of smart pricing ? I added two adsense ads because to me the more adsense ads some visitor sees, the more chances there is to them clicking on an ad. What are the facts about this ?
Fact is, Google shows the 'best ad' first. 'Best' is determined by a formula based on performance (CTR etc.) and the bid for each click. Considering the bid plays a big role, you can almost assume that the most lucrative ad is displayed first. The first in your HTML 'tree' as it were. If you only have one small block, chances are it's completely filled with the highest paying ads Google could find for your page. Add loads of units and they will be filled with lesser paying ads. So all in all you are reducing the average click value by adding units and adspace. It's reflecting the demand-supply balance.
Yea like TOPS said it's not like purposely decrease prices for every new ad spot you place on your page. If there are 10 spots for ads to show up, and only 2 are decent paying ads, you might get clicks from the lesser paying ads the G uses to fill the rest of the spots.
I think you should test for yourself whether you want fewer ad units or more. I did this myself and I found the max # of ad units to perform the best. First of all, I didn't notice EPC go up when I lowered the # of ads to one. Second, I made less with one ad unit than I did with three or even two.
i dont think more ads per page decrease click bcz when i add more ads in my pages earning increase not decrease
I think it definitely makes a difference as Google gives preference to higher paying ads and these are shown first. Thats why people bid...to get their ads shown first. When you add more ad boxes , lower paying ads come in. Keep your ads to minimum per page. BUT IF THE AMOUNT PER CLICK DOESNT VARY FOR DIFFERNT ADS, YOU SHOULD ACTUALLY HAVE MORE ADS... This is especially true if all your site gets is 3 and 4 cents ads.
Having multible ads can definitly lower your earnings. The reason being that the higher paying ads get more mixed up amongst having more ads. The less add the less chances of getting alower paying ad. Having adlinks as well lowers your ctr as well. Having the user have to click twice to get to where they want to go lowers it as well.
If everyone would just leave adsense and start using ypn you will see that there will be no more 3 cent ads.
There will always be 3 cents clicks. There are lot of advertisers who cannot afford to pay more than the minimum. There are small businesses and then there are businesses from poorer countries (5 cent per click can mean a lot in some parts of the world) and then there are advertisers like ebay who bid for keywords related to anything that can be sold on their site (they wont pay 1$ for everything..no matter what).
On some of my sites (not all), one good placement that's well integrated with the content will do better (triple-digit eCPM) than plastering as many ad units as possible. I do a lot of tuning and A/B split testing to find that sweet spot.
After a month of poor paying one cent ads... I decided to delete all of them and only add one block on only several of my article pages... Within 24 hours I was getting 10 cent ads (my CTR & CPM doubled) Sometimes... less is more... And my bottom line increased....
it seems very trick... I think less ads might make your site appear less commercial and add a little more credibility? just a thought.
Yesterday, I did a test on my best earning site and minimized the number of individual ads on each page, by using smaller ad units, for the sake of getting 3 higher paying ads instead of 7 less paying ones(assuming that each visitor clicks 1 or 2 ads max., not more). This only caused my CTR and daily earnings to drop by %50 this time lol. It seems the visitors click on most of the ads they see; not only 1 or 2. I think the optimal way would be showing more individual ads in minimum ad units. More ad links to visit and less ad units to keep the CTR; this is what I'm trying at the moment.
Your best bet might be to set up custom channels for each of the two ad units on your page. Then, you can find out if one is more effective than the other in terms of CTR. You can also compare the CPC you are receiving for each ad unit. If you find that one ad unit attracts more clicks, but that higher paying ads seem to be appearing on the other, you might choose to display only one ad unit in the more effective location. I also recommend trying link units as an additional way to supplement your AdSense income. These can also be tracked using channels, and can be used on the same pages as traditional ad units. For information about creating custom channels, see: http://www.google.com/support/adsense/bin/answer.py?answer=9869 For information about link units, see: http://www.google.com/support/adsense/bin/answer.py?answer=15817
I'm currently switching from one-ad-block mode to two-ads-block per page. What I'm sure is that my CTR will go down, but my income? No comment yet. Still have to finish redoing my pages.