Do low impression keywords negatively affect your campaign?

Discussion in 'Google AdWords' started by sunseven, Oct 4, 2009.

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  1. #1
    I've been running a campaign for the last 3 weeks with about 5,000 keywords and of course only a handful of them are driving traffic. Most of the other keywords have zero impressions/clicks. So I wanted to know if having these no-impression keywords in the same campaign and/or adgroup as the other nicely performing keywords negatively affects the overall quality of your campaign/adgroup?
     
    sunseven, Oct 4, 2009 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    Having keywords with no impressions does NOT affect your group or campaign. Quality score is calculated by ad-keyword combination. A keyword with no impressions just sits there gathering no data so it can't affect anything else.
     
    Lucid Web Marketing, Oct 4, 2009 IP
  3. REXTEX

    REXTEX Guest

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    #3
    Good Question and good answer Lucid.
     
    REXTEX, Oct 4, 2009 IP