hi there.i am from singapore.am going to be staying in india for a year next year (mumbai).i currently run a security and bodyguard company in singapore and do all my marketing and advertizing using google adwords and bing network.i am looking to start a security company in india too. i am just wondering, do indian companies find services online?would marketing a security company in india using google india be effective?or are other offline channels more effective?do let me know.thanks.
As a big nation with loads of internet users, India does use the internet to find services. Asking them to buy online would probably be difficult ( e-commerce marketing hasn't really taken off in India yet- a simple search here will tell you that). You'll have plenty of clients who will use the internet to find services and then would like to call/visit you to close the deal.
India IS a very big nation now & If You find on google There is a report of this year which says that india is the third country who have largest number of internet user in the world.so you can now imagine with that report how many user can use internet.but for you marketing is not a hard task your task is to convert your online user to your client this is your real task.