do inactive keywords play a part in content placement

Discussion in 'Google AdWords' started by mcjp6, Jun 22, 2007.

0
  1. #1
    Hi,

    Need some help from the old hands. i have a campaign running with about 8 active keywords and about 33 inactive because bid too low. In a week I am getting around 400,000 imp with around 800 clicks 80% of them from content. If I delete the inactive keywords will that affect the content side of things at all? Can anyone help. It is turning a profit and I want to improve things but do not want to upset the applecart.

    thanks
    michael
     
    mcjp6, Jun 22, 2007 IP
  2. Micromag

    Micromag Well-Known Member

    Messages:
    1,757
    Likes Received:
    67
    Best Answers:
    0
    Trophy Points:
    165
    #2
    They are inactive for search, not for content network.

    So the inactive keywords are still being used to trigger ads on content network.
     
    Micromag, Jun 22, 2007 IP
  3. mcjp6

    mcjp6 Well-Known Member

    Messages:
    1,140
    Likes Received:
    49
    Best Answers:
    0
    Trophy Points:
    140
    #3
    Many thanks, I shall leave well alone and let things run as they are,cheers,
     
    mcjp6, Jun 22, 2007 IP