Do I Need the Keyword in the Domain Name?

Discussion in 'Search Engine Optimization' started by gamefray, Nov 7, 2007.

  1. #1
    Is it a must to have the main keyword I would like to target in the domain name?

    Mainly for long-term SEO
     
    gamefray, Nov 7, 2007 IP
  2. zingo

    zingo Peon

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    #2
    It is not a must but it helps, I always try get a keyword in there. If your going for a brand that is a different story.
     
    zingo, Nov 7, 2007 IP
  3. snoob

    snoob Guest

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    #3
    It is proven keywords in a domain definitely gives you an extra advantage.

    If your brand is more important to you then you would want to have a domain that is:
    • short
    • memorable
    • easy to spell

    Check out Aaron Walls site. This isn't the best post on branding he has done but its a start:

    http://www.seobook.com/archives/000622.shtml
     
    snoob, Nov 7, 2007 IP
  4. gyutae

    gyutae Peon

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    #4
    It certainly helps, especially if your domain is an exact match of the keyword you are targeting.

    It would be optimal to have a brandable domain with keywords built in. Toysrus is a great example of this.
     
    gyutae, Nov 7, 2007 IP
  5. KNEB

    KNEB Peon

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    #5
    I use keywords in domain. It definitely help. But for branding I don't care about keywords for me brand is important.
     
    KNEB, Nov 7, 2007 IP
  6. zehrila

    zehrila Peon

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    #6
    it helps but not too much, i would say its your anchor and your main keyword in the body text and meta description.
     
    zehrila, Nov 7, 2007 IP
  7. Dan Schulz

    Dan Schulz Peon

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    #7
    As the others have said, it's not necessary, but having a relevant keyword as the core of a good, strong, and easy to brand domain name can help, sometimes a lot (but most of the time not as much as people would wish they did).

    Take "Minimal Markup" for example (disclosure: that's my domain name). When that site launches (probably early next year given how much "Murphy" has been kicking me everywhere lately it seems) how many people do you think will find the site just by typing in the words "minimal markup" in their search engine of choice when looking for articles and tutorials on how to build Web sites using the least amount of code possible?
     
    Dan Schulz, Nov 7, 2007 IP