Do I Need more keywords

I am running an adwords campaign with three ad groups. The ad groups have an average of 25 keyword phases. Ideally I only want about 5 in each ad group. In the past on another campaign google stopped giving me impressions when I cancelled all but three keyword phases. It seemed like they didnt want to bother with me. What is the best strategy for concentrating my daily budget on only a few keyword phases without having my campaign slowed? If I lower the bid for the keywords that don't convert will google slow my campaign?

 

Impressions are generated at the keyword level - adding or removing keywords from your account does not impact the other keywords in your account.

 

can you have only a few keywords and get some good activity?

 

Yes, I dont see why not. Unless your keywords are all competely obscure of course

 

Yep. The gross number of keywords in your account does not impact your traffic levels. It's all about how popular (i.e. how often they are searched for) your keywords are.

 

you can never have enough keywords, some of my websites have over 10000

 

That's it?

 

if you care about roi- unless you have 100% margins...
quality of keywords is very important

fewer keywords per adgroup and you can make ads more specific

thus raise clickthru...

my experience is that 90% of results come from 10% of keywords.

 

I erased one keyword in the ad groups described above. Since then Google has slowed my activity on the keywords I have left in those ad groups. The keywords I have left are very specific to the website and ad, and some of them even have CLR above 20 percent. It defies logic. I have run into this before with trying to get Google adwords clicks. One minute they start giving you impressions and clicks then you do something like start another campaign or mess with the keywords and your account slows to next to no activity - even on keywords that were doing well before.

 

I haven't had that experience, so I can't comment on it.

But I wonder if it has to do with daily budget?

I don't believe they say anything anywhere explicitly about favoring campaigns by spending... but that's what you're describing?

As I said, my experience is that 90% of results come from 10% of keywords. But, the low search volume keywords cost little proportionately, so if you find you get more impressions overall by keeping them, try that.

 

Over time I have turned my keyword lists into 1 keyword per ad group with it's own ads.
I have never had a problem and it helps keep the keywords focused in relation to the ads that run with each one. This has really helped my CTR %.

I don't believe in hundreds of keywords, I don't use generic ones, only ones that relate strongly to the product. The others just cost you money......