I'm new into COOP and I'm reading as many threads I can here in the forums about it. But do I gain weight all the time, it looks like every time I refresh my account, I've gained weight. So if I don't advertise, but just show links on my sites, will I collect lots of weight then? When I advertise with my keywords on others sites. Does that cost my weight, so it decreases all the time, or how does that work?
You only get more weight if your referals increase, page count increases or base PR increases. Weight is always fully spent on the active ads you run.
Ah ok, I think I have to add lots of keywords then, because I got 13.000 in weight, and only added 6 keywords now. So that will probably be too many links for thoose keywords.
Yea, depends on the keyword though. On some, 13k would be overkill, while on others it wouldn't even come close to getting you in the top serps. Well, except maybe at MSN.