Can you get low cpc by selecting high search volume keyords? For example using the adwords cost estimater the keyword "hosting" Max cost per click set at 0.20c All countries selected hosting Monthly searches 13,600,000 Estimated avg cpc 0.14c Estimated ad position 7.22 Estimated daily clicks 448 Estimated daily cost $69.46 To get position 1 it costs $9.57 average cpc This is with no budget set. I am new to adwords and would like to know if this strategy works. bearing in mind this is a verry competitive keyword but has high search volume. Any help would be greatly appreciated. Thanks
Costs are governed by two things: what advertisers are bidding and your QS. All explained in the Adwords FAQ.