Hello every one i have some information about white hat seo i want sheering with you The term ‘white hat SEO’ is known to be lawful or ethical search engine optimization methods and ‘black hat SEO’ stands for unethical approach to perform SEO activities. In white hat SEO, all the strategies and techniques come under the guidelines of the ‘search engines’ and practice of all unlawful SEO activities is avoided here. We can understand it with a simple example of using keywords or key phrase/s. If keyphrases or keywords are used in the natural context of a body of text, it is considered as white hat SEO, but if you if you involve in keywords stuffing that is basically applied to fool the search engines is known as black hat SEO. A white hat company never uses shortcuts for the better ranking of their clients as it will cost their clients a sudden downfall in the ranking on major search engines or it might become the reason of ‘ban’. The white hat company never tries to hide anything from their clients and never misleads them in how they achieve their results. If you are looking for search engine optimization service for your website, it will be better to research a company before approaching them. You should read up about some of the terminologies used in SEO services as it will give you an understanding on what is involved in SEO. Never invest in black hat SEO techniques. It will show you results sooner but cost you more than you will have spent on the process. Find a white hat SEO company who can provide you with ethical services to please the guidelines of search engines. Thanks