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Do facebook likes mean anything?

Discussion in 'General Marketing' started by Detechter, Mar 5, 2014.

  1. #1
    Are facebook likes still valuable as before. Say you have a site and its page on facebook with 10k likes. Any good?
     
    Detechter, Mar 5, 2014 IP
  2. kb24

    kb24 Active Member

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    #2
    I don't know about fb likes but I do know if you are engaging with your visitors with comments on your site this helps.
     
    kb24, Mar 5, 2014 IP
  3. eric_wahlberg

    eric_wahlberg Well-Known Member

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    #3
    Actually, it is able to give you an idea about popularity of product. It would be better for business, if they integrate some payment gateway too in their site.
     
    eric_wahlberg, Mar 6, 2014 IP
  4. BradySEO

    BradySEO Member

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    #4
    It's more important that those 10k fans are engaging with your posts. The more they like, share and comment your stuff, the better. The amount of likes you have on your page doesn't pull much weight in terms of Facebook's algorithm, EdgeRank, unless they're interacting with you.
     
    BradySEO, Mar 6, 2014 IP
  5. TIEro

    TIEro Active Member

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    #5
    Likes alone are worthless, since they can be bought for almost nothing. Any sensible potential buyer will have a good look at interaction, comments, shares and other stuff, to confirm they're real likes and not just number-boosting.

    Best example of this is a page I saw back in Dec '12. Within a month, it had over 1,000 likes, which looked really impressive, but there was virtually no content, absolutely no comments, no interaction and the only person who shared anything was the page owner. It absolutely screamed "I bought my likes to get a better sale price" and the page died by the end of Jan '13.
     
    TIEro, Mar 6, 2014 IP
  6. worldbest

    worldbest Greenhorn

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    #6
    Facebook likes are meaningless to me, because many doesn't know what it means, last month a lady posted that she lost her mother and people where clicking likes
     
    worldbest, Mar 6, 2014 IP
  7. YJunK

    YJunK Active Member

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    #7
    Facebook likes are just "smoke and mirrors". True value lies in the interaction with the fans.
     
    YJunK, Mar 6, 2014 IP
  8. qwikad.com

    qwikad.com Notable Member Affiliate Manager

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    #8
    "Likes" make you feel good. That's pretty much how I see it.
     
    qwikad.com, Mar 6, 2014 IP
  9. Johnolo

    Johnolo Member

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    #9
    if you know how to monetize it, than FB likes are awesome :) it is all about engagement
     
    Johnolo, Mar 6, 2014 IP
  10. Ethan Alvin

    Ethan Alvin Active Member

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    #10
    Likes are meaningless. Services like AddMeFast tell us a lot about the quality of 'Likes' nowadays. I can have 3,000 over 'Likes' but with less than 50 seeing my posts.
     
    Ethan Alvin, Mar 8, 2014 IP
  11. Kanonig

    Kanonig Member

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    #11
    Facebook is mainly for keeping and engaging already satisfied clients..

    Except if you are satisfied with the number of loyal clients you have then the number
    of likes you have should be okay..

    If you are looking at gaining more clients focus on getting more targeted traffic to your site
    rather than from facebook.

    Facebook ROI is very small.
     
    Kanonig, Mar 9, 2014 IP
  12. AlexBrooks

    AlexBrooks Member

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    #12
    Very true, but if you had 3000 quality likes, then you would have much more than 50 people seeing your posts.

    Social media traffic is all about the quality, having spammy followers/likes/whatever isn't going to bring you any traffic.

    Social media is becoming increasingly important for SEO too
     
    AlexBrooks, Mar 9, 2014 IP
  13. kellyBee

    kellyBee Peon

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    #13
    It depends on the type of business and how exciting your posts on facebook are.

    A facebook page for a discount voucher or funny jokes website could do well.

    A facebook page for a personal blog may be different.

    As a few have mentioned about, thousands of likes can be purchased for a couple of dollars. If the site has fake likes, it's useless.
     
    kellyBee, Mar 9, 2014 IP
  14. Ethan Alvin

    Ethan Alvin Active Member

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    #14
    I suggest you branch out to Pinterest, Google Plus & Twitter. Don't put all your eggs in one basket.
     
    Ethan Alvin, Mar 9, 2014 IP
  15. kjh-08

    kjh-08 Active Member

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    #15
    Yes FB "likes" are important. All social signals are taken into account with SEO now. FB "shares" have more weight than "likes" though.

    As for adding value to a site only if the "likes" are producing traffic (Google Analytics/Awstats can verify numbers). Social Media is usually the highest traffic referring method for a site (if actively creating quality posts).
     
    kjh-08, Mar 9, 2014 IP
  16. Dionne Taylor

    Dionne Taylor Active Member

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    #16
    No not unless those people who liked your page are going to your website and engaging
     
    Dionne Taylor, Mar 12, 2014 IP
  17. jonrod

    jonrod Member

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    #17
    I can relate...
    People don't really understand the difference between "Like" and making a comment. If it's something about happiness and success then a LIKE should be given, otherwise we should express our sympathy through comments if it entails grief/sadness.
     
    jonrod, Mar 16, 2014 IP
  18. Hamza Huzaifa

    Hamza Huzaifa Member

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    #18
    Facebook likes mean a lot.
    Because if you have your own page, and you are promoting your services through it, then yes likes mean a lot. Because when there are a lot of people who are on you page, many would see your post and then they would give attention to that. These kind of things can be seen in your page overview where they have charts of audience participation on your posts or on your page, or how many people are talking about your page.
     
    Hamza Huzaifa, Mar 17, 2014 IP
  19. thsadmin

    thsadmin Notable Member

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    #19
    They literally mean 10% of what they did a few years ago, back then it was much closer to 100% of fans seeing your posts, these days it's only 10% or less.
     
    thsadmin, Mar 17, 2014 IP
  20. Hamza Huzaifa

    Hamza Huzaifa Member

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    #20
    Yes but that's only the case if your audience is just a bunch of random people who you asked to join the page. But if your page has relevant audience which matches your requirements of your target market, then they would always see what you have posted.
    Plus if you have something interesting for everyone then everyone would look at your posts.
    If you relate your product to events and occasion, then people tend to look at it more than you can imagine
     
    Hamza Huzaifa, Mar 17, 2014 IP