Which is the best way? Putting keywords in exact/broad/phrase or putting in all the matches. Will there be any big difference?
Yesterday only I start putting putting exact and phrase match for just 10% of all my keywords. And amazingly, number of conversions was double...
Most advertisers use phrase and exact, broad is a waste of money unless your advertising for russian brides, then i would use a "broad match" right macnesa?
It really depends on your product payout and your keywords, it's hard to generalize. It may work out better to get more clicks with a broad match. Or it may work better to get less clicks, but more targeted with exact matches. It's just a case of how the numbers work out in your case. For me, broad match works out to a higher ROI.