I recently purchased a domain for a new website that will be launching in a few weeks. I think it's a pretty good domain for the site, but it got me thinking... does it even matter much? For Exmaple: The site: DomainScour.com The purpose of the site is to make finding a domain easier. When the site launches, it'll go out and "scour" the web to see if your domain is available and provide you options depending on the results. Pretty fitting, right? But, how valuable is a logical domain name these days anyway? There are plenty of sites that have names that mean nothing until they're popular... squidoo, digg, godaddy, etc. Do you think quality domain names are still valuable in a web 2.0 world? How do you define "quality domain"? -Mark
And I say to you... Business.com Hotels.com Ask.com Download.com About.com Answers.com Dictionary.com Weather.com
True, squidoo, google...etc doesn't mean anything but millions are poured into advertising to make it a well-known brand. If you can't or don't want to spend too much money advertising, then DomainScour is a good name which kinda explains what it does. Otherwise, you can pick any random, catchy sounding name, spend money & do anything you want with it.
Domain names do matter (I guess you're talking about the words chosen, if they're relevant to the site's content or not). However, I'm one of those guilty ones who use a name that doesn't have any keywords to my business But I agree, it's all about branding. I guess you can compare this to Apple's choice for using "apple" (logo and name) for a computer brand. IMO, it's much more interesting (to market, yet it's more of a challange) than something like "Red Computers"