Recently I have been researching using and writing with blueprints for articles. The theory is that by using synos, longtails, statistically improbable phrases, expert verbiage and primary keywords with a sense of measurement can improve rankings with new Google algos. These theories come highly recommended and actually improve vocabulary diversity in my articles. They focus on terms that are proven terms with search engines. That's where the data is extracted from. I do not write content commercially for others, just our own sites. But I was recently thinking about contracting out some of our content writing needs? I started to wonder if authors of today are being asked by clients to follow a skeleton? Meaning a client would give a writer 30-40 very related terms and phrases to the topic and request the writer peppers them into each 400-600 word article. I would love to hear any opinions or comments from writers? Thanks in advance...nasty or nice welcomed H
I think your main question is aimed at SEO writers who write SE-food articles, because upper-level writing isn't done like that at all. The more educated client, with SEO in mind, understands that the best policy is to write a very solid article and leave it at that. At most you might see about massaging in some KWPs, but nothing that would damage the article. By crafting an article for the reader you have a solid product. For the SE-food writing, I'm sure the client just gives a bunch of stuff to target and then the writer goes off to write a ton of bloviated text. But I could be wrong.
I agree with marketjunction. While you may rank on SEs, you may lose out on real customers who are looking for helpful articles. I suggest you try getting good article writers instead. - Ced
30-40 in each article? That's going to be barely readable. Cramming in three keyword phrases is difficult for SEO writers as it is.
Thanks for replies. That's exactly what I thought at first. But this is not the case. I have used Webspinner, articlebot, WCW, plus a few other "spinning" programs...to be honest. It was interesting a few years ago when I used them with success. This process seems fine. Wouldn't mind other opinions... Article on Commercial Printing http://www.goarticles.com/cgi-bin/showa.cgi?C=721496 Article on Marketing to Children http://www.goarticles.com/cgi-bin/showa.cgi?C=724235 These two articles are written using this technique. I employ this with article submissions to directories. I find when I am writing about a topic, eventually the well runs dry. By having a blueprint it helps me stay on topic and not draw blanks. The blueprint serves as a seed to research deeper on terms that are search engine proven. I know you probably think that this is all about SEO spam...but it's NOT. By working with SE terms you are answering to what people online want to know more about. Agree, if you are an expert writer may not be for you! The problem is not everyone is an expert. By using a skeleton and researching the terms one at a time you can quickly gain knowledge that is precisely on-topic. I am getting more comfortable with this and as I do I become more proficient at it. It simply allows me to write in areas that I would not otherwise have written in. I simply start with seed terms and research them in great depth to learn more before writing. I know this goes against what most professional writers believe in. I am not selling anything here...just looking for opinions from experienced writers . Thanks H
The more rules and restrictions you put on the writer, the longer it's going to take them to understand it and work within that "skeleton," so the more you should be prepared to pay. If you make a lot of unusual demands (and these are unusual for the type of writing), you'll have to pay for it or generally be sorely disappointed with the result.
That's what I thought in the beginning. But this is an element in a new concept to site building I am using. Everything from your index page to the deepest parts of a site are blueprinted, including articles. The way I am doing this is carefully measured in every aspect. Most of this theory stems form LSI and the co-occurence matrix. The articles that I output are beautiful (can provide 100's of examples). The way they are composed is amazing. I said earlier in this post that I am not selling anything BUT I am very excited about this new found approach. Over the last couple years all my sites have taken a crash dive, why? Because Google has raised the bar in order to combat spam and duping. I started this newer way of site construction 3 months ago after 1 year of paid schooling. Last week I almost crapped my drawers (pardon the expression). I got up in the morning, checked my AS account and thought I was seeing double. It took about 3 months for many of my sites to visible show good traffic and high conversions again. These sites are also quickly escaping the supplemental prison now. I debated whether this post should be here or in the SEO forum, but I attribute most of my new found income to writing unique, measured content. I have now found a few good Ghostwriters that love this way of writing. With it I supply a free program that they use. It is much like word accept it shows my writers exactly what terms I want peppered into my articles. One of them has said "Jeez, I wish more clients had there sh*t together like this." I ask DPers for opinions to get a feel for if I am on track and if they are also working with content similarly. My gut feel suggests that professional authors would look down at this as spam or auto-content generation as already stated. It is the furthest from that, honest. My own opinion is a website that has a blueprint made from search engine proven terms is unfair to those that don't . Thanks Jenn and others for sharing your views, but I have to respectfully disagree with what most think about this. With this method I fear no market. I can even write medical articles, it just takes allot longer to comprehend what some terms mean. That's pretty powerful if you think about it, being able to write like a pro on any subject! Not spamming but if you're curious what a bare-bones blueprint looks like please feel free to take a look... http://www(dot)createonlinebusiness(dot)com/blueprint/index(dot)php Season's Greetings, H
Ah, well you see, you just mentioned Ad Sense. Yes, it's possible to make thousands of dollars via Ad Sense with semi-decent and even poor content. And if Ad Sense is your only or prime vehicle for revenue and your sole purpose then pro content is a complete waste.
ahhhh, I realized after I said that you may get that impression. The truth is I use Adsense as an SEO tool. If you actually look at any of my sites Adsense is very hard to find. In 2004's 05's I used to make gobs of dough in AS...bought a house with it. For the last 2 years I have been lucky to make 10% of what I used to. No, AS absolutely is not my prime objective...a great tool for measuring the pulse of your network. The good ole days r gone . I am fairly diversed in business ventures but lately have been keen on semantically connected terms in a latent semantic indexing framework. It has changed everything I have been used to doing over the last 8 years online. Allot of the R & D points to content and website themes. It seems to me that there needs to be a semantic/ close relationship between website owners and copywriters, authors or whatever else we call ourselves. If I was a commercial writer ( I am not) to form an everlasting bond with my client I want to get in their heads. Most writers are already well versed at understanding the client's goals and wishes, but what about semantics?? A Few Questions for you to Answer Honestly: Are we are drawing a line between copywriters and SEO copywriters? Can to 2 be one? When a client comes to you and says here's the dough now write me up some articles that the SE's will eat up, are you ready? Do you have the tools at hand to provide such a service that you can tell me about as your paying client? What would you say in response to that question in a 10 second sentence off the cuff to your client? Just food for thought J
Then why ask for opinions of experienced writers if you already have your mind made up? If there's one thing I'm sure of it's that no "blueprint" is going to make people write "like a pro on any subject." Blueprints might help them out enormously with SEO and the like, but it won't ever allow them to write with real authority. Good luck with it though. Looks like something that might be of interest to a lot of webmasters, even if not professional writers.
You can say that again. As to the other stuff, I'll yield to whatever thoughts. I'm not the target and don't really care--just chatting.
he, he...didn't realize there was a target . Why does a bear poop in the woods? Totally agree with you on that one. I have toyed with many creative concepts in writing and software writing none come close to from the hip of a delightful person. Actually, if you saw how content fits together using semantic framework it is a different perspective then a writer would take for sure. The real reason I started this thread was to try and get a take on how logical semantics factor into writing, if any? A while ago one of my newly found acquaintances here said some brutally honest comments on another thread I started. This is the early stages of a system that connects writers, web developers, and website owners together in a very simplistic way. To me, the realty is content plays a huge role in getting a good position in organic SE indices. It also is one of the top 3 SEM tools of choice. The more the content can fit into your site's parent theme the better your se placement is...se placement =$$. Because I am not able to make my concept clear without seeming as though I am spamming, I am going to pick one person on this thread and PM them a link that explains and illustrates a live client blueprint to review. I think you may see what I am trying to say with a wider view. (I asked my client if it would be OK, otherwise this info is highly confidential.). It's about connecting. Whoever gets my PM can choose to say/ do whatever...sh*tty idea, I see, silly...from a writer's perspective. Take a look; videos are there if you want a demo, they are currently being recorded. Warning: What you will see is something I may actually sell one day . But right now it is not an official product that I sell...under development. Please don't post the URL anywhere. Don't be gentle or be nice. The question that I am seeking an answer on is how connected writer's need to be to the theme and strategy of any website they are writing content for. H
I've never met one professional that isn't connected on some level to the site/client/etc. You have to be and every good pro knows this. Hell, that's one of the entry-level nuggets of info taught to college students of advertising, journalism, marketing, PR, IMC, etc. Alas, I'm done opining here. Good luck with whatever project you're working on.
I believe the day is coming, reasonably soon, when SEO will play little part in web pages and content will be the major factor if this is not the case the search engines will become even more inept than they are now at locating what people are actually looking for and become totally useless
Yes, I have a feeling you are right about that. My thinking is that getting a bigger picture of any website's business model helps writers and ROI for clients. Thanks! What I am working on is a semantically connected blueprinting plan that incorporates an author's content into a market positioning website gameplan. The combination of tools used to do this are nothing short of amazing research suggestion tools that really dig into the trenches. I really think SEO is dead in the water. The newer ways of obtaining an optimal marketing position in organic search indexes are very strategic indeed. Good research and marketing= strategy SEO= complete waste of time Season's Greetings, H
Content is King they all say, but what do most of them really do? Fill in their page with SEO friendly phrases and have slipshod content.