We all know - S.x sells, lot of people use it for marketing. But if we use celebrities on our sites - does it sell well?
They are doing pretty well with adsense. Low CPC (5-15 cents) but you can get huge amount of traffic.
yes, celebrities sell...but only when it's the actual celebrity selling. when you break it down...celebrities ARE products.
You also have to take into consideration who the celebrity appeals to and who you are selling to. A-Rod from the Yankees will be more important when selling beer than selling old ladies' shoes. ;-)