As you may have noticed, almost all sales-relevant keywords have numerous paid ads on the Google's search pages, on both sides: above organic results and in the right bar. So I can presume that these ads take about 80% of all traffic. Do you think it is true? I just judge from my own experience when I was number 3 in organic results but had no traffic at all from the keyword with 120-200 searches per day...
Clientchuk, I do not think they get 80%, but indeed around half all traffic is for them: on top and on the right are sweet places. If you get no visitors from the 3d place - check out your snippet. Probably it is not appealing enough.
From a personal point of veiw I never use the paid links when doing searches to be honest and everybody I ask says the same too.
I understand and share your point here, however, sometimes I really need services that have serious budgets behind. In this case, I go for these AdWords ads, since those guys are in shape, if they can pay for the ads.
They actually get about 20% of traffic. A position 3 in serps should get you about 11% of available traffic http://chitika.com/research/2010/the-value-of-google-result-positioning/ - but the figure will vary according to how relevant your snippet is vs how relevant the top 2 look
Those adwords advertisement in search results page may look outstanding but CTR may not high as you may expected. I am also Adwords advertiser and fro my experiences the results could be vary between 1% - 15% ctr, based on my ads, but average is around 5% at most.
to compete for a keyword bringing the tiny traffic of 120-200 searches per day ... I never would waste a single minute fur such pages. There are high traffic / HIGH competition with thousands or ten thousands and more searches per day - that's where real traffic comes from and that is where real efforts should be invested ! It may take years of serious and most intense efforts - but some day onward into all your future you start to get organic traffic from such efforts ! each ranked page gets but a % or all traffic - provided that you are in the right geo-location AND your texts are appealing to the potential users of your page/site/services. in such LOW traffic keywords, your entire traffic will be gone as soon as you drop a few SERPS lower - then what ? in high traffic keyword niches, your efforts may need to be MULTIPLE to get into the top 10 or top 3 SERPS - but the advantage is that increased effort also is needed BY all competition as well. High traffic pages also may benefit from more satisfied "customers" resulting in more generic social bookmarks or blog articles being written about a page or site - thus further improving your overall popularity and ranking to maintain high SERPS=high traffic
Same here! I do not remember when did I last click the sponsored links on the search page? I have by default always clicked on the links in the first 5 position in the serps! Hence... I guess the precentage of traffic going to this adwords section... should not be more than 20%. Regards, RightMan
i alone avoid clik-ing sponsored links. for no good reason. i just find myself skipping those results. don't ask me why!
Hi: Well they get a good share of the traffice, but there are hundereds of other sites to get traffic.
I agree with you, more than 50% of traffic went to the ads on top of the result. I done a research on normal people who use google, they always click the ad displayed on top first.