Hi everyone, I have just setup a new adwords campaign with 73 low competition keywords. Google Adwords had shown me that it would cost me 0.05 $ to get position number 1. Now, after I have completed everything with my campaign, google tells me that all 73 keywords are inactive for search. I have to raise the bid price to about 0.30- 0.60$ for keywords which have NO ads showing on google search! And, yes, my landing page does exactly talk about the topic which is expressed with the keywords and my description. I have also chosen some exact match keywords, but still no difference. Is google becoming too greedy? Or shall we all leave google to teach them a great lesson?
I have a lot of keywords starting at 0.03 with low clickthru that are still active. However I started a campaign yesterday for 4 keyword with any other advertiser bidding on, started at 0.04 linking to the home page and worked well for a day, than I switched to a deep page of sites more target than the home page and the 4 keywords was suspended. I think that subpage could require higher bid however I'm not an expert of adwords.
The problem is relying on the Adword Keyword tools to give you "ESTIMATES" which are not accurate... they're guesstimates that are based on last month. The keyword you chose may be getting more search results due to the holidays? is it a product?
Your minimum bid is based on your Quality Score - the landing page relevance, your clickthrough rate and your advert relevance. All of my keywords start out at £0.02 - £0.05 minimum bids, and most are at £0.01 - £0.03 within a few days or so. The point is that you can certainly get them initially. And after that, it depends on your ability to get a good clickthrough rate on your advert.
no, its not a product. its just an info site. but what shall i do now? I mean, apparantly, there are still some who get low bid keywords. Should I raise the bid to the minimum required and then I could lower the bid price? Or is there any other proposal? Thanks
What is your minimum bid at the moment? What sort of clickthrough rate are you getting (on search - exclude the content network), and what's your average position?
I cannot tell you anything about the CTR, because I haven't raised my min. bid yet. So, my ads are not showing. My min. bids depend on the keywords I have chosen. It varies between 0.3 - 1.00$ for some keywords.
Ah. If your advert hasn't appeared at all, that simplifies things a bit! It must be your landing page or your advert text. Do your keywords appear in the title of your adverts? If not, then this may well be the problem. This is why it's important to group your keywords very carefully into Adgroups - since every keyword needs to be related to the advert. If that's done, look at your website. Google's written in quite a lot of advice on what it's looking for - check this link out: http://adwords.google.com/support/bin/answer.py?answer=46675 The key things are to have a privacy policy if you take people's details, clear information on how to contact you, and above all else, don't cover your landing page with affiliate links.
Well, what I have done now was to make 4 ad groups. That has made some keywords a bit cheaper, but still no one is under 0.20$. Btw, I always include the keywords in my title and description! The only thing I forgot is the inclusion of a contact link! Lets see what happens if I include this too. Thanks for your tips.
If you make a change to your site, it may take a few days for Google to re-visit it, so you might have to wait a bit to see an improvement. I know that Dave Davies played about with removing the Privacy Policy, with fairly startling results: http://www.redflymarketing.com/blog/fear-the-bots-for-your-quality-score-sanity/ Hope your QS improves soon...
I haven't found any that are of any use that cheap. Most of the popular ones I have found for my site are running $.70+ for top placement.
Does this stuff actually work though? I mean say your paying .25 cents a click on PPC to drive traffic to your ebook or whatever your selling and you get like 1,000 clicks in a week and costs you 250 bucks. Whats the ROI on that? I'm interested to hear about this.
This is because you're not using longer tail keywords. Find less popular keywords and make sure everything is relevant. From the keywords to ads to landing pages... everything needs to be on the same page, no pun intended. They all need to be relevant to each other in order to get your Quality Score up.
Nobody can give you an ROI estimate on a pretend campaign... shoot, nobody can give you an ROI estimate on ANYTHING as it all depends on your Sales page, ads, keywords, product, etc. But PPC does work, if that's your question. Obviously - since everybody and their momma is using it these days... some just don't use it correctly, just like throwing out Yellow page ads for some people - then they believe PPC isn't effective because of their mistakes.
And to be fair, some don't believe making the internet keyword-driven is necessarily realistic. Unless you want to follow through on the threat of Web 2.0 design and make the internet one big dull brown color, every web page almost the exact same
I have some words in my account with a min bid of 0.03 - 0.06. I havn't lowered them near the minimum as I am afraid of how buried I will be.
What you're really looking for isn't keywords with low minimum bids - any keyword can have that. What you want is keywords that generate significant volumes of traffic, have little competition (so your advert can appear for close to its minimum bid), and are relevant to what you're doing (so that people click on your advert). Good luck with that!!