Helloz, Does Google "see" dynamic content for the purposes of quality score? For my ad destination url I'd like to do something like "myurl?key={keyword:defaulttext}", then on a single landing page snag the keyword and change page content accordingly. I have "LOTS" of keywords, so one landing page per keyword would just be "crazy talk." I'm also planning on using the "one keyword per ad group" strategy and using separate campaigns for exact,phrase and broad match as per http://forums.digitalpoint.com/showthread.php?t=1213758. Tankz! ~Az