Hello, I have really huge keywords list. I would like to divide it into smaller groups. But when I am starting to think how to do this I am starting to not to do this at all. Problem is I don't know how to put them in the same subject groups. Should I for example do this: red shoes = cheap red shoes, adidas red shoes, nike red shoes so it means by type and make an adgroup for main Keyword OR shoes reviews = compare top shoes producers, adidas new shoes article here I mean to make group for similar meaning phrases. OR a hybrid like - red shoes review = compare top red shoes producers, adidas new red shoes BUT this one is like an utopia... What do you think?
It would be best to divide the groups that have the most words in common. As in all words that have 'red' and 'shoes'. The goal is too have your ad bold based on the keywords that are searched so you need to have keywords that have the same words in them.
There are a number of reasons to do this. From a performance perspective, you set up different adverts for different adgroups, and having quite different words in the same group can make your adverts less successful. So, for example, keywords based around low prices, like "cheap red shoes", "cheap blue shoes" etc, may want an advert based around price, and brand based keywords like "Nike shoes", "Adidas Shoes" etc may want an advert based around range. This may improve your clickthrough rates for some, if not all, of your keywords and lead to lower bids, higher positions, and more profit. The second reason is for monitoring purposes - if the performance of your campaign takes a dive, having well-defined adgroups can help you spot where the problem is. If a new shoe company starts advertising on branded shoes, with knock-down prices as an opening promo, this will be easier to identify if you can see which areas are suffering (rather than having to look keyword by keyword).
If you're using the AdWords Editor you could try the Keyword Grouping feature. http://www.google.com/support/adwordseditor/bin/answer.py?answer=47661 I haven't used it but looks like it could save you some time.
You should never start a campaign with a huge keyword list. All it's going to do is give you a headache when it comes to dividing them into tightly focused ad groups. Plus you don't even know if your campaign is going to be profitable, in which case your having spent hours ordering the huge keyword list might end up constituting a total waste of time. You should start off with a small set of the most relevant keywords to your campaign, which you divide into very, very tightly focused ad groups. You can then add other ad groups later, once you observe the performance of the main keywords and decide that spending time increasing the keywords and ad groups would be worthwhile.
I have now really huge list but with a lot of negative keywords. I know that these are profitable keywords. I made 20 sales with them and ROI is 275%. This is content network only campaign. But I want make search results campaigns. tried it before with small groups ewen 2-3 keywords but clicks were very expensive, and even being on the very first position given me about 20 clicks maximum. I tried more keywords and content network and bum... successful. BUT now i wanna come back to the search network. thats why i am asking you for help with ad groups. I remember a lot of my campaigns with 20 keywords but no clicks. its frustrating to set a lot of different groups for kws without clicks at all. google estimates that it will bring a nice amount of traffic but the true was little bit different. so i am confused now - bigger list with traffic, or laser targeted relevancy with hope to get traffic?