Hi, I'm writing a report for a client to track conversions based on clicks from search engines and I'm trying to distinguish btw an organic click vs a ppc tracked in the access logs. For example for Google I found entries in the access log as follows: a PPC entry: search?hl=en&q=<entered string>&btnG=Google+Search&aq=f&oq= while an organic log entry showed: search?hl=en&q=<entered string>&btnG=Search I've searched high and low for some documentation on this. a. Does the aq=f signify a PPC b. Anybody know of a link that documents this stuff for programers for Google and perhaps other search engines. Thanks David J.
That would be a fantastic little discovery if so. I'd say in the mean time if that's not the case, you might have to match your logs against the Adwords numbers, and/or write your own backend that ties in to the Adwords API, collect the data on your backend database, then cross-reference the numbers then.
It would be much easier just to set up Analytics and link the adwords account to Analytics, you'll be able to get much more in depth info