Which provides a better ROI generally? I have been using mostly just search ppc ads and am just starting to setup some display ads with my banners and creatives. In your experience which of these ppc methods provides a better return on investment?
It really depends on your optimization looking at Search... with search you can really focus in on your target customer to get conversions meaning a higher ROI. With Display you do not have as much control, it is more on the network side to optimize to conversions. Now if you have a really good optimization engine and you are using conversion tracking properly then you may turn around and have a better ROI with Display. At the end of the day its a combination of the network you are using your ads and landing pages and where you are tracking the conversion.