This Thread Is for the solutions you find for this big problem. Mine Went from ~2.6 to ~1.7 :/ I tried to change colors but no joy so what did you guys do ?
Colors never increased CTR much. I haven't noticed any CTR dropp since reducing ads to clickable area. My experience has learned me, that CTR is mostly for ads content - if ads are good, people will click. I always try to decrease CTR, because I have sometimes even ~35
Hey Dude. Think Abt Impressions and Click Not For CTR High CTR Can Lead Your Account Suspend Be carefull Good Luck ENjoy
personnally i want from 1.3 to 0.50 .... and this is a big drop .. i thing that we have nothing to do with this problem as they dont change the clickable area again
I've had no problem with the click space change myself, and have even noticed a slight increase. Is it possible Google may have changed it's time frame for what it considers a unique visitor to compensate for the drop in accidental clicks. Maybe lower it from a half hour to 15 minutes or something? Make those double clickers that didn't count before count now.
CTR is down on sites, and up on others. Income is lower also since clickable area changed, but that is to be expected. There are 100's of other advertising companies out there, this is probably a good time to experiment.
We were hit by the clickable area change as well. We've been testing a few different ad formats. Previously we relied on the 336x280. This particular block seems to have lost the highest percentage of "clickable" area since it is so large but the titles are not that long in most cases. So we redesigned our page layout to utilize the wide skyscaper (160x600) and link units. Link units are unaffected by the change, and the wide skyscaper seems to do fairly well since the titles are often in a larger font and wrap two lines in some cases, giving more vertical click area. So what is our results so far? I posted our stats on my blog: http://www.sockmoney.com/2007/12/how-to-protect-yourself-googles.html