Hi there a while ago I did some keyword research on the old google adwords keyword tool while it still existed....I was looking at the volume of searches .....ie. the number particular keywords were searched for in a given month and from what location....ie. United States....United Kingdom. Now the keyword tool no longer exists I conducted the very same research in the keyword planner in my google adwords account only to find a considerable difference (for the worse) in the figures I got back. Has anyone else experienced the same thing? and how reliable can we expect the figures to be? Also would anyone suggest that perhaps Wordtracker to be a better alternative? Any help would be much appreciated.
I have not noticed big discrepancies in the 2 tools but I would think that when you performed your research might account for it. Seasons can cause large differences as well as current events as they can cause increases in the number of searches for certain keywords. I have always heard the Google keyword tool is the best and I am sure the keyword planner draws from the same data.