Discrepancies Between Ad Network Reported Clicks & Analytics???

Discussion in 'General Marketing' started by jl255, Jun 4, 2008.

  1. #1
    Has anyone bothered to compare the number of clicks ad networks (like Adengage, arcadebanners, funklicks, etc) claim you got for each of your advertising campaigns with the recorded clicks from Google Analytics?

    I've tried recently and none of them seem to match! The number of clicks reported by these networks always seem much higher than what Analytics see. Anyone knows why???

    :confused:
     
    jl255, Jun 4, 2008 IP
  2. magda

    magda Notable Member

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    I've never known 2 reporting packages show exactly the same results.
     
    magda, Jun 4, 2008 IP