In this article you will discover the advantages and disadvantages of search engine optimization (SEO) and Pay Per Click advertising (PPC). You may read that SEO is free.However SEO in the right way will consume your time -time is money- and effort on your part to deliver more benefits. Now PPC and other marketing campaigns will usually work only when you pay from your budget -may be all of them-.Any way this topic is huge one to talk about. Her are the advantages and disadvantages of PPC and SEO: PPC:Advantages: - Can get immediate traffic in few seconds. - Is much easier to start up. - Is much easier to manage when you want to turn off and on. Disadvantages: - Can become very expensive and quickly,for expensive or popular keywords. - The top position in ad placements will the advertisers paying the most. - The visitors stop coming when you stop your ads. SEO:Advantages: - Can be less expensive to start. - you've change to get longer term and sustainable. - good one to increase trust for your website or blog and brand. - the click rate is higher than with PPC. - the traffic will be more natural,that' depends on you content. Disadvantages: - the initial results can take a bit more time. - there are no guarantees of success. - it takes effort to get right.