Disapointing Traffic from Google

One of my sites is top 10 for a keyword on Google that gets over 100,000 searches per month on Yahoo! supposedly. Adsense says you need to have a budget of $2-3k per day to be able to afford this keyword--it's a biggen.

Somehow we're only seeing about 20-30 people per day from it. I need some ideas as what the deal is. I was expecting a steady flow of traffic... On keywords where we have a PPC ad and an organic ranking in the top 5 we're seeing more traffic from our PPC ads.

Brainstorm, people.



*cough* Disappointing *cough*

 

same thing happened to me , In my case it happened that that keyword's popularity went down, so it had much less searches

 

google is a crazy search engine . it's normal for google and a similar think happened to me , too

 

Across all the data centres?

 

Interesting. Can you provide an URI?

 

Is the keyword in top 10 in the serps? Or are you using adwords?

If you are talking about serps: you could consider revising the article. Usually, in serps, google displays the article title along with a short paragraph from within the article. If you don't get too many clicks chances are that the users are not attracted by your article title or paragraph.

 

Try make the title of your page more attractive. I personally use upper cases when building a web page, like "THIS IS THE TITLE". It works good for me.

 

When its about Google then best thing is
'Wait and See'

If it doesn't change then dig more with more effort to find out the reason. If you'll it now then your input will be more and output would be less.
So 'wait and see' policy ....

 

It's top 10 across all data centers as far as I can tell. It's in the organic listings, not PPC (haha, it's sad people have to ask that still). I think the problem may be that this term has so many PPC ads and there are about 7 people in front of me organically so people just aren't finding my site at the bottom. I guess I'll have to be top 5 to really see the traffic.

 

maybe yahoo is lying?

google trends and the overture tool give off masively differant results so i find both of the hard to believe

 

Being Number 8 compared to Number 4 can make a huge difference. I would also check if the description snippet is good. A good description can increase CTR just like with PPC ads (of course if you are not afraid that changing the description will affect your SERPs)