if we don't get same category links then whether it is good to exchange links with directory sites. like wen we submit our link to directory site then we have two options:- one is regular and other one is reciprocal.. So my question is that if we add directory site link in our resources page because we are not getting relevant link for link exchange. Is that a good sign regarding seo or is it spamming.. I mean how Google will treat this?
Exchange links helps your website improve traffic through numerous inbound links or link popularity. It also improves search engine result placements especially in Google.
When you want to exchange links, it is always ideal to link with relevant and related sites only. That way, you can gain authority and relevant linking for your portal which is a positive criteria for Google.