Directory Question

Discussion in 'Search Engine Optimization' started by Jwest06, Mar 21, 2007.

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  1. #1
    I was wondering how Google and other search engines would view the idea of using keywords in your directory and page name. Will they penalize for this or would it help, replies are appreciated.

    For example:

    http://www.site.com/keyword1/keyword1-keyword2.html

    And if this is vivid enough, something like this:

    http://www.site.com/dog/dog-breeding.html

    My concerns are being penalized for that even though I would think that would give me a better relavancy score.
     
    Jwest06, Mar 21, 2007 IP
  2. kh7

    kh7 Peon

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    #2
    I wouldn't do that for every page on the site. I mean don't do something like this:

    http://www.site.com/dog/dog-breeding.html
    http://www.site.com/dog/dog-food.html
    http://www.site.com/dog/dog-play.html
    http://www.site.com/dog/dog-houses.html

    I'd go for:
    http://www.site.com/dog/breeding.html
    http://www.site.com/dog/food.html
    http://www.site.com/dog/play.html
    http://www.site.com/dog/houses.html
    But I would do:
    http://www.site.com/dog/dog-breeds.html
    and then
    http://www.site.com/dog/german-shephard.html

    Having the keyword in the URL once is certainly enough for relevancy score. And you should not target just one keyword anyhow. But are you sure you are being penalized?
    For starters I would not change the names of each and every page. Just give new pages names that are descriptive for that specific page, not for the site as a whole. That should help you get variety in your keywords and get the spam feel out of the URL's.
     
    kh7, Mar 21, 2007 IP
  3. Jwest06

    Jwest06 Active Member

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    #3
    That was my fault for using a bad example. And I have not got the site up yet, but plan to do so in the near future. I'll try and give you an example that makes a little more sense.

    http://www.site.com/RelatedKeyword1/RelatedKeyword2/keyword1/KeywordPhrase-keyword1.html

    Now, all of this is very focused trying to give the directories the best optimization. I noticed competitor sites will only use the keyword in the directory while they completely leave it out of the page name.

    And for the purpose of this making the most sense as possible, RelatedKeyword2 is going to focus on a category. keyword1 is going to be a focused category of RelatedKeyword2. And finally KeywordPhrase-keyword1.html is going to be a topic under keyword1 and RelatedKeyword2.
     
    Jwest06, Mar 21, 2007 IP