Directory promotion - Do you use Adwords?

Discussion in 'Directories' started by coolsitez, Dec 8, 2006.

  1. #1
    I wanted to know how many of you use Adwords to advertise your directory. I thought Adwords would be the best way to get more people other than sites like directory of directories.

    Anyone has a good experience with it?
     
    coolsitez, Dec 8, 2006 IP
  2. w3bmaster

    w3bmaster Notable Member

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    #2
    I don't see the point of it, sincerly
     
    w3bmaster, Dec 8, 2006 IP
  3. terryuk

    terryuk Notable Member

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    #3
    If you have a niche directory i could probably understand using adwords, but a general directory can't see much point of it
     
    terryuk, Dec 8, 2006 IP
  4. Monty

    Monty Peon

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    #4
    I think it can do well for niche directory, like regional ones or those focused on small topics.
    The kind of directory used mainly by surfers rather than webmasters.

    For general directories, I don't think it's useful because surfers dont look for them, and it's pretty easy lo let webmasters know about your directory.
     
    Monty, Dec 8, 2006 IP
  5. agnivo007

    agnivo007 Peon

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    #5
    I had run a campaign on my business directory using free credit and made 1 conversion...
     
    agnivo007, Dec 8, 2006 IP
  6. romow

    romow Peon

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    #6
    directory owners do use adwords get targeted traffic from relevant sites such as webmaster forums such as dp. I don't have any experience what the conversion rate is though.
     
    romow, Dec 8, 2006 IP
  7. banless

    banless Peon

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    #7
    depending on your level of aggression you could see good results from it, I ran an ad on a few sites and worked ok. But I think the main point is to get the name out and show others that you are taking your directory serious. I believe that like any other business whether it is a directory or not your business should be advertised for users and not just webmasters. There are alot of people out there that do their own link building so if you are seen enough you will get sales, that's how it is with any business.
     
    banless, Dec 8, 2006 IP
  8. Subzero

    Subzero Well-Known Member

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    #8
    As the other people said don't think that will work to well, maybe with regional specific directories...
     
    Subzero, Dec 8, 2006 IP
  9. Seiya

    Seiya Peon

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    #9
    Spend the money on quality link building instead.
     
    Seiya, Dec 8, 2006 IP
  10. SonicReducer

    SonicReducer Peon

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    #10
    I have been running campaigns on Adwords, Yahoo, and MSN for many months now. I've been getting a good ROI and conversion rate, so I have no plans to stop anytime soon.
     
    SonicReducer, Dec 8, 2006 IP
  11. math20

    math20 Peon

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    #11
    Yes, that is the way to go. Especially links on webmaster forums like DP because adwords just does not reach the type of market directory owners are looking for.
     
    math20, Dec 8, 2006 IP
  12. Nima

    Nima Well-Known Member

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    #12
    I agree,

    If you spend the money and link building, your PR goes higher (and ranking in SE results)

    More people will wana submit to your directory if it has higher PR
     
    Nima, Dec 8, 2006 IP
  13. NRLMedia

    NRLMedia Peon

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    #13
    .


    Does any know what the CPM price is for Digital Point?


    .
     
    NRLMedia, Dec 8, 2006 IP
  14. Badlands07

    Badlands07 Well-Known Member

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    #14
    I have not had much luck with it. I would spend the money on some good link building instead.....:)
     
    Badlands07, Dec 8, 2006 IP