Using an existing domain there is a reasonable amount of traffic and enquiries but not from the UK. I have managed to secure a very keyword rich .co.uk domain and need to know how best to utilise this. Do I simply point the domain at the website or create a very keyword rich micro site with links back to the main site? What is the best way to approach this? Thanks
You have two options as you say 1/ 301 redirect the domain to your main site...and do a linkbuilding campaign using the new domain and your chosen keywords. if you think it may get type in traffic, redirect is also good 2/ the better option I would say, is to create a small site with the domain and optimise it as a seperate site. Link from there to your main site in a 'some' key places on the site. Build backlinks to this domain targetting your keywords Dont create a dodgy looking link network site (make it natural) Dont overstuff the pages with keywords. use good page title and descriptions Host the site on a clean UK IP address if you are trying to get more UK traffic for your other domain: have you.... In webmaster tools -> select UK as your sites target location....(thanks ssandecki ) Host the site on a UK server