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Direct traffic in Google analytics

Discussion in 'Google Analytics' started by lapidus, Feb 7, 2020.

  1. #1
    I am confused now,and i am facing with some issue. Before my website was work without firewall,and in that time i was have huge organic traffic.Now after adding firewall i receive big amount of direct traffic.
    Why is this happening?
    lapidus, Feb 7, 2020 IP
  2. MayurKawale

    MayurKawale Well-Known Member

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    Can you elaborate more about your query?
    MayurKawale, Mar 6, 2020 IP
  3. Alltags.io

    Alltags.io Greenhorn

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    Most likely, the firewall strips traffic of it's referrer-variable. GA won't know where the traffic came from, cannot match it against it's list of organic search engines. And when GA doesn't know where traffic came from, it mostly sets it as Direct.
    Alltags.io, Apr 2, 2020 IP