Direct PPS Advertising for Clickbank Products?

Discussion in 'ClickBank' started by gamefray, Jul 10, 2007.

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  1. #1
    Do any of you guys do it?

    Just directly advertise to the merchant, with no landing page.

    Does it work for you?
     
    gamefray, Jul 10, 2007 IP
  2. Swerd

    Swerd Active Member

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    #2
    i think this really depends on the landing page.. if the vendors landing pages has lots of keywords to help you keep low bids then yeah, it can work.

    I have done this for a few products but havent been able to use all the keywords i want
     
    Swerd, Jul 10, 2007 IP
  3. mojojuju

    mojojuju Peon

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    #3
    I never do landing pages. If the product has a sales page that stinks, I don't promote it. If a product has great sales copy, then I consider a landing page to be one unnecessary stop a visitor has to make before they see the killer sales copy.

    Also, remember to treat your Adwords Ad text, all 95 characters of it, as sales copy, not just something to incite people to click. Despite what I read some "Guroid" say recently, PPC ad text IS sales copy and should be written in a way that directs a reader into the mind frame of buying what is on the other side of the click.

    Maybe some people do better with landing pages, but they're just not for me. My philosophy has always been:

    1. Pick a good product with an awesome sales page
    2. Send visitors directly to the sales page; not to a landing page. Get them directly to what you promised in your ad text. Landing pages can help presell people, but they can also UN-sell people.
    3. Be creative in writing "pre sales copy" in only 95 characters. Include one or two selling points and a call to action. Work on people's emotions. Use the ad text to make people believe that "This is it!", "This is the one", "Once I click this ad, I will find the solution to my problem. My search is over. I am confident that whatever is on the other side of this click, whatever they're selling, is going to be the solution I am wanting to find.
    4. Track ad text, keywords, and other factors (e.g. time of ads display) and adjust according to what produces most profit. Eliminate what doesn't produce.
     
    mojojuju, Jul 11, 2007 IP
  4. speda1

    speda1 Well-Known Member

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    #4
    I always go direct. You could put a lot of time and effort into building a great landing page only to find out the product does'nt convert. Also, as a consumer I would rather be directed to the actual product, not an affiliate landing page.

    The only times I would consider building a landing page for a profitable program are:
    1. When the merchant does'nt allow direct linking (generally not a problem with Clickbank).
    2. When competition for the destination url is so stiff that you are unable to garner any traffic.
     
    speda1, Jul 11, 2007 IP