I was wondering if anyone has a tactic of running direct marketing type of sites and not being google slap. I am wondering how you add/spread your content, so that all of your keywords have a good quality score based on the quality of the page score. Please share your techniques. Usually after adding a lot of pages with the content to support those keywords the conversion rate drops significantly.
What I do is construct a landing page for each ad group. I keep all the ad groups very tightly focused and ensure that all the keywords within a particular ad group are represented on their respective landing page.
thats a great tip. thanks how is the SEO going for that kind of site? Do you get punished for dupicate content?