I have seen many posts regarding the Dip in adsense earnings over the past few weeks. Even I am in the same boat. Same click-throughts, page loads, but low earnings (reduced by nearly 70%!). I am just seeing a pattern. And just want to confirm if this is correct. Primary audiance for my site is Non-US. So, has google changed something that makes the earnings less for Non-US clicks ? This is similar to referrals for Firefox. If some one from US coverts, you get $1, but when someone from non-us converts, then you get $0.10. Can anyone else who has seen the dip in the recent weeks confirm thier primary audience?