DigitalPoint adsense code and "http://forums.digitalpoint.com/html/no_adsense.html"

In the adsense code of digitalpoint, we can see for alternate url, Shawn is using http://forums.digitalpoint.com/html/no_adsense.html but there is nothing in it. Can someone explain me what's gonig on here ?

The reason why I am asking is because some of my page are not showing any ads and I am looking to use alternate url option of adsese. May be this can tell me some effective way of using it.

Regards

 

Shawn is a premium publisher. He can do things you cannot. Don't mess with your adsense code, it can get you banned.

You can set an alternate URL though. It's under options somewhere.

 

when you are generation your adsense code, it asks for your alternate ads url......set it there

 

I know it's alternate url and I have used it myself many time(infact most of the time). What I want to know is what is there is "http://forums.digitalpoint.com/html/no_adsense.html" ? there is no content in the page so how is this helping him to get targeted ads ?

 

I believe it is just a page that is <included> into the html and once on the actual page it targets the content and shows the appropriate pages..

You see premium publishers like newpapers and such do this...

 

If you look into no_adsense.html code you can see that it contains javascript function which hides block with id "adsense_inline" from the page. So he uses no alternate ads, just hides div with adsense ads to preserve layout.