Digital Marketing Strategist

What are the effective methods to rank our site on google?

 

There are a lot of different tactics that you could use, and the best advice would be to use more of them at the same time - first focus on SEO and organic ranking, then do some extensive promotion on different digital channels and social media, invest on some paid ads, connect with other reliable sources online, be present everywhere on the web, engage with others and their content, update regularly your content, use some links banners and signatures on forums, and so on.

 

In short, good content, backlinks to the content. Well optimized titles and keywords on the page.

 

SEO optimization, site performance, content quality.

 

To improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results. Follow these methods.
Publish Relevant, Authoritative Content.
Update Your Content Regularly.
Metadata.
Have a link-worthy site.
Use alt tags.

 

When you go to optimize your website, then you should concentrate on a few things. This way, you will be able to optimize your website.

1) Site Structure: You should work on making your website SEO-friendly and need to make your website easy.

• You need to focus on Site Crawlability - It is the most important factor for website structure.
• URL Structure: We need an SEO-friendly URL structure that people and Search Engine will easily read.
• HTTPS: HTTPS ensures your website's security and it helps to boost your rankings.
• Duplicate Content: you need to check every page content of the website, you need to write for users, not for search engines. We need fresh and unique content for the website, and also you need to add keywords to them with the right density.
• Mobile-friendly Website: You should make your website mobile-friendly so that it will open clearly on mobile.
• Website page loading speed: We need to work on page loading speed. Our website will open as early as possible.

2) When the above process is done, then you need to do Keyword Research for your website and find good keywords for it. After that, you should go for the On-page Process.

• When you go for the on-page process, you should add meta tags for every page of the website and use keywords on them. You can also use keywords in the content of the website pages.
• Add Google Search console, Google Analytics, and Robots.txt to the site map on the website.

3) After that, go for off-page activities. When you decide to go for off-page activity, then you should submit your website to

• Search Engine Submission
• Directory Submission
• Forums: Discussion platform
• Question and response
• Article submission
• Business listing
• Guest blogging, etc. things where people will visit your website and you will get traffic through it, and also help build backlinks through it.

4) When these things are done, then go for the social media marketing process. This way, it will help to promote your website over social media.

5) So, above is the process that will help you promote your website on the search engines. Keep in mind that you need to focus on white-hat SEO techniques for website promotions and build your links on good link building platforms. You do not need to submit your website to low quality platforms.