Hello guys, been browsing your great forums but am looking for a bit more information for a university assignment regarding ditial marketing. I have to design a (digital) market-research programme and disscuss appropriate methods of market research for a fictional company who is a pure internet based business offering films, tv clips comededy clips etc.... for download any help would be much appreciated
They'll use Search Engine Optimization to get 90% of their traffic. If they're selling any of these dvds or cds, then they will use Cost-Per-Click advertising (as only people with a solid product should do this otherwise its a waste of money.) Some sites success are by word of mouth, less likely however. all of this would be talked about on forums & msn, so its still digital. They'll trade links with similar site owners, to increase their ranking on search engines, as well as get some traffic going.
keyword selection, find your niche. use inventory.overture.com find a small amount of competivie sites
Usually what works best is if it interests you, it probably interests someone else. It's a lot easier to enjoy your work and do a good job at it if it's something you are passionate about.