Digital Marketing Case Study - Help needed!

Discussion in 'General Marketing' started by CopywriterToby, Feb 17, 2023.

  1. #1
    Hi guys!

    I am more than happy to be here and rely on you marketing experts! :)

    Situation:

    At the end of the month, you’re looking at data in Google Analytics, Google Search Console and Amplitude. You notice that new organic sessions to your latest blog are going up, but the conversion rate from your blog to product pages is below average.

    What do you do? List tools, reports an assumptions in creating your solution.

    My assumption and way to go:


    Search title/text is now more attractive to people and they come more often to the blog, but then they don't go to the product page for 2 reasons:

    • Either search title/text doesn't quite match the info/product they see on the blog afterwards

    • Or user interface/blog quality is not so good

    So in order to fix the issue with the product page, I use Ahrefs. I go to the Organic Keywords Report and improve the CTR by using "Magical words" like "Now, free of charge"....

    What do you think? What is your guess? How would you solve the problem?
     
    CopywriterToby, Feb 17, 2023 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    Struggling with your homework?
     
    sarahk, Feb 21, 2023 IP
  3. rose martin

    rose martin Peon

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    #3
    I face the same issue. My search console shows me more than 20 keywords with highs impression. this show over 1 month
     
    rose martin, Aug 4, 2023 IP