Digital marketing - Brand Management

Discussion in 'Google Analytics' started by adityaagar3, Mar 20, 2012.

  1. #1
    I came across an upcoming method of advertisement. Here the company's main aim is not to promote their product but promote their brand.
    Let me share a perfect example with you
    "www.commitmentiseverything.com/monkeyman.html?utm_source=554261"

    I need your view point on this. What say?
     
    adityaagar3, Mar 20, 2012 IP
  2. allricjohnson

    allricjohnson Peon

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    #2
    Branding is an important arena in marketing. With brand, comes loyalty. A brand name gives recognition to a particular product or company. It defines a company for what it stands for, it’s mission, vision and values. Based on the intentions of a particular organization, a brand strategy is devised. The concept of branding is essential for any organization to make themselves known among the consumers.

    Facebook is the solid example of branding,

    It’s a niche area that is earned by a company over a period of time. The audience would get attracted to a product in a much better way only if a brand image is created. A brand is created when a product/service is appreciated and accepted by the target audience. With this comes the challenge of getting customer approval.

    This involves getting a positive impression in customer minds at the very first attempt itself. This would require massive campaigning that would include advertising, hoarding and banners containing punch lines as well as other forms of Public Relations tools to make your label known far and wide.
     
    allricjohnson, Mar 20, 2012 IP