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[Digital] acquisition channels integration into one ecosystem - which books will you recommend?

Discussion in 'General Marketing' started by Kab00m, Jul 27, 2021.

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  1. #1
    Hi guys,

    Which books will you recommend as "the must to read" if my goal is to learn how to build the strategy, where all the acquisition channels (especially digital ones) are seamlessly connected/integrated to be effective from business perspective and to provide users with great experience?

    If I'm not mistaken such an integration is called Agile marketing, but I'd rather rely on your expertise rather than on "agile" in the name of the book. :)

    Books with practical examples of such integration will be even more appreciated, however strong theoretical knowledge is priority #1 for me now.

    Thank you!
     
    Kab00m, Jul 27, 2021 IP