different match types for keywords

Discussion in 'Google AdWords' started by Psygarden, Jan 22, 2007.

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  1. #1
    I ran into this keyword tool that generates match variations for keywords, but I don't see the point at all?

    Look at this example:

    Let's say I enter all these keywords in my adgroup 'Adwords'. How will this affect my ad (if at all?)

    if people enter the exact match 'google adwords' it'll match that to [Google AdWords] , but this will be an equal match to the broad match Google AdWords or "Google AdWords" ?

    Are these three matches types valued the same?

    if one searches for 'Efficient Google AdWords' only the first broad and "Google AdWords" keywords will create a match, so in this case, I assume both are also valued the same right?
     
    Psygarden, Jan 22, 2007 IP
  2. B.V.E.

    B.V.E. Peon

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    #2
    The most logical way of determining what keyword will be picked is by using the following order of keyword types:
    1) negative
    2) exact
    3) phrase
    4) broad

    I.e.: Google will probably first check if the search terms match one of your negative keywords,.. if so: then it will not display your ad,.. if not: it will continue and check if they match an exact phrase in your keyword list... if so: Google will pick that one,. if not it will continue further down the list and check for phrase match,... and so on...

    Why they most likely aren't 'valued' the same? As with the system above both Google and the advertiser can gather more exact CTR data for the separate keyword types - which (financially) benefits both.

    So back to your question: "Let's say I enter all these keywords in my adgroup 'Adwords'. How will this affect my ad (if at all?)"
    It won't affect your ad, but using exact and phrase match besides broad match will result in Google being able to gather exact and separate statistics (#Impressions,CTR,etc) for all 3 match types, allowing to you optimize your campaigns to a higher degree...
     
    B.V.E., Jan 22, 2007 IP
  3. beejeebers

    beejeebers Peon

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    #3
    Unfortunately, logic and adwords do not go together. Although your order makes perfect sense to me, that's not how google does it. If you have:

    "Google Adwords" bid at $1
    Google Adwords bid at $1.50
    [Google Adwords] bid at $0.75

    Then google will go with the one that makes THEM the most money, (ie, the broad matched one in this case.
     
    beejeebers, Jan 22, 2007 IP