Different landing pages for different countries?

Discussion in 'Google AdWords' started by iknowalittlebit, Sep 6, 2009.

  1. #1
    Basically, I want to use different landing pages for the international audience, but I want to use the same keywords. If I make a new campaign that is geotargeted for say Canada only, can I use the same keywords that I am using in my campaign that geotargets US audiences only?
     
    Last edited: Sep 6, 2009
    iknowalittlebit, Sep 6, 2009 IP
  2. magda

    magda Notable Member

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    #2
    Yes, and I don't know why more people don't do this - when I'm targeting more than one country I have each country as a separate campaign - gives me more flexibility with the creatives (being able to use US or UK spelling for example) and as you say, with landing pages. Also makes it easier to budget and see what countries perform well.
     
    magda, Sep 7, 2009 IP
  3. bobchrist

    bobchrist Active Member

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    #3
    you can localize the keyword like for example if you've hotel booking website and geo-targetting Canada, you should optimize keywords like "Canada hotel", "hotel in Canada".
     
    bobchrist, Sep 7, 2009 IP
  4. supernoobice

    supernoobice Peon

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    #4
    yeah you may. but i'll go with magda. i also separate each country in different campaigns so you can play around with it as you optmize.
     
    supernoobice, Sep 7, 2009 IP
  5. PPC-Coach

    PPC-Coach Active Member

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    #5
    If you wanted to get real professional, you could dig down to the city level with each campaign too.
     
    PPC-Coach, Sep 7, 2009 IP
  6. Psyonic

    Psyonic Peon

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    #6
    I'd probably recommend it. If you think the market is big enough, getting the pages and ads translated would be smart as well.
     
    Psyonic, Sep 16, 2009 IP