Hi, I am receiving different SERP depending on language criteria. From the same computer, with the same browser, with a new incognito window, a search with HL=ro returns different results than the same search with HL=en. Ex: site: watchshop.ro keyword = "ceasuri" Search: google.ro hl=ro rank = 9 Search: google.ro hl=en rank = 1 Can anyone tell me what SEO factors are responsible for those differences? I'm wondering how the SEO strategy (content, links, etc.) influences these SERPS.
Hey there, We have noticed the same issue with this. As this parameter represents solely Google interface's language, it should not affect SERPs. The reality is far from this, and discrepancies such as the one you showed us reproduce constantly. If we want to filter results by language as some one suggested on another thread on this forum, there are more advanced search filters to choose from, specifically 'pages written in' <choose your language>. This is a completely different issue, and a very intriguing one.
Results in different languages depends upon your backlink language. If you build more links in French sites then your rankings in .fr will be better.