Different Campaign - Different Landing Page

Discussion in 'Google AdWords' started by Kapil Khaneja, Jan 20, 2009.

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  1. #1
    I would like to discuss about the use of different landing pages for different campaigns targetting slightly different keywords.

    Also, Please provide suggestions on how to optimize Landing pages.
     
    Kapil Khaneja, Jan 20, 2009 IP
  2. Kapil Khaneja

    Kapil Khaneja Active Member

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    #2
    Any Adwords Experts out there ?
     
    Kapil Khaneja, Jan 21, 2009 IP
  3. LauraBlackburn

    LauraBlackburn Member

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    #3
    You should definitely have different landing pages set up for different campaigns. The landing page users come to after clicking on one of your ads should be as relevant as possible to the search query they entered in Google.

    If users come to a landing page and have to navigate deeper into your site to find the content they are looking for they will simply return to the search results and click on your competitors ads.

    if you have mentioned prices in your ad, then those same prices should feature in your landing page.

    Targeting specific campaigns to specific landing pages will have a positive impact on your CTR and improve your conversion rate.
     
    LauraBlackburn, Jan 23, 2009 IP
  4. Kapil Khaneja

    Kapil Khaneja Active Member

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    #4
    Kapil Khaneja, Jan 26, 2009 IP