Different between Black Hat and White Hat SEO techniques?

Discussion in 'Search Engine Optimization' started by design2host, Oct 16, 2006.

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  1. dani.

    dani. Peon

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    #281
    Black hat SEO is unethical but most used SEO.
     
    dani., Nov 8, 2011 IP
  2. pritighij

    pritighij Peon

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    #282
    give me the details most seo black hats
     
    pritighij, Nov 8, 2011 IP
  3. tzutzy88

    tzutzy88 Peon

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    #283
    actually that method is going to affect your PR and big G doesn't like that thing... it is a thing that a visitor would miss but not the GoogleBot ;)

    top gear top tip :)) -> links pointing out on your pages decrease your pagerank... links pointing to your pages ( from other websites - preferably high quality ones :) ) increase your pagerank ;)


    cheers...
     
    tzutzy88, Nov 8, 2011 IP
  4. jashlok

    jashlok Peon

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    #284
    Diff Between Black Hat and White Hat :
    Page Content:

    * White Hat: As previously mentioned, relevant and keyword rich quality content is the requirement of both users and search engines. White hat focuses on creation of such quality content.
    * Black Hat: Black hat makes use of hidden content which is stuffed will keywords normally in the form of white text on the white background page (text matching the background). Comments tag is also used for this purpose.

    Meta tags:

    * White Hat SEO emphasizes the selection of a solid, relevant and compact keyword phrase which is in accordance with the page content. This keyword phrase must be used in the Meta tags.
    * Black Hat SEO makes use of Meta tag spamming or stuffing. Search engines always look for stuffed Meta tags which means that greater chances of the page being flagged.
     
    jashlok, Nov 9, 2011 IP
  5. anjalirai

    anjalirai Member

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    #285
    Black Hat Seo


    1.Hidden Content

    Top of our list of black hat SEO techniques is hidden content. Hidden content comes in many guises but the basic principle is that within the code for the site there will be content stuffed with keywords, this content will not be visible to the end user of the site.

    One way of doing this is by using comment tags.

    Comment tags look like this;

    <!– Comment Tag –>

    The real purpose of comment tags is for developers to add in useful reminders within their code explaining what that piece of code does.

    Here’s an example of the comment tag being used correctly,

    <!– Start of the Main Content –>

    Here’s an example of a comment tag being used incorrectly in a bid to promote a hypothetical page targeting search engine optimisation,

    <!—Search engine optimisation, SEO, professional search engine optimisation company, spamming search engines –->

    Another popular way of hiding content is the use of the <noscript> tag. The <noscript> tag should be used to inform a user that a script is being used but their browser either doesn’t support the script

    language used or they have that function turned off.

    Here’s an example of the <noscript> tag being used correctly,

    &ltscript type=”text/javascript”>

    <!– document.write(“Hello World!”) //–>

    </script><br />

    <noscript>Your browser does not support JavaScript!</noscript>

    Here’s an example of the <noscript> tag being used as a black hat SEO technique again in a bid to promote a hypothetical page but this time targeting car hire,

    <noscript>

    Imaginary Car Hire Firm do Car Hire which is very affordable so if you want to hire a car call our car hire firm because we are the best car hire firm in the world

    </noscript>

    Other HMTL tags misused in similar ways include the <noframes> tag and hidden inputs in forms.

    Content can also be hidden from the end user by using CSS, excessively small text and coloured text on the same coloured background.

    All of these techniques are frowned upon by search engines and if detected can mean your website will be penalised or even banned. To the untrained eye it can be very difficult to spot the use of some of these techniques which is why we offer a free website MOT test at PushON.

    2. Meta Keyword Stuffing

    There are two Meta tags that are generally used to inform search engines of the content on the page. They reside between the <head> tag of a page and when used incorrectly they can alert a search engine that a site is using spam techniques in an attempt to improve its ranking.

    Meta Description

    The meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most.

    Here’s an example of the meta description being used in the correct manner,

    <meta name=”description” content=”PushON are an Online Marketing agency providing a full range of digital marketing services throughout Greater Manchester and the North West UK. If you need Search Engine marketing (SEM), Search Engine Optimisation (SEO) or Pay per Click (PPC), we can help you. Contact us now.” />

    Here’s an example of the meta description tag being used incorrectly for a page promoting a restaurant called “MadeUp”,

    <meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant,great restaurant,best food restaurant,visit our restaurant” />

    3. Meta Keywords

    Meta Keywords should be a short list of words that inform of the main focus of the page. Meta keywords have been so misused in the past that there are few if any search engines that take any heed of them.

    Here’s an example of the meta keywords being used in the correct manner,

    <meta name=”Keywords” content=”Online marketing, digital marketing, search marketing, search engine marketing, e-mail marketing, SEO” />

    Here’s an example of the meta keywords tag being used incorrectly for a page promoting a restaurant called “MadeUp”,

    <meta name=”keywords” content=”Restaurant,restaurants,food,feed,take away food,fast food,junk food,eat,eating out,dinner,dining,meal,eating,MadeUp,steak and chips,chicken and chips,pie and chips,pudding,desert,big restaurant,small restaurant,best restaurant,great restaurant, exclusive restaurant,cocktails,wine,drink,pizza,sandwhiches”>

    4. Doorway or Gateway Pages

    Doorway or Gateway pages are pages designed for search engines and not for the end user. They are basically fake pages that are stuffed with content and highly optimised for 1 or 2 keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page.

    Off-the-shelf SEO software often encourages the use of gateway pages as do SEO firms that don’t know what they’re talking about. Search engine spiders are being enhanced continually to detect these pages and will get ignored or worse still, flag your site up as being spam and ban you all together.

    5. Link Farming

    In the real world if you were to build your house in a bad neighbour hood then your house would be affected by its surroundings. The same is true of the virtual world. Link farms or free for all (FFA) pages have no other purposes than to list links of unrelated websites. They won’t provide you with any traffic and you run the risk of having your site banned for participating. Don’t participate in link farming.

    White hat Seo

    1. Quality Content

    When we first started looking at SEO as a separate entity to website build there was one phrase that we would continually hear, “content is King”, and it’s true. There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content. A search engines aim is to serve up what it believes to be the most appropriate website for any given search to the end user.

    Imagine we are the end user and we are searching for a portable air conditioner for hire. We go to our favourite search engine and search for the phrase “portable air conditioner hire”. In this imaginary scenario let’s assume there are only 2 websites that target that phrase,

    Website 1

    Website 1 consists of a single page with 3 paragraphs of text. The text tells us that the company does portable air conditioning hire and give us a phone number to call.

    Website 2

    Website 2 contains 30 plus pages all focusing on various portable air conditioning units that we can hire, costs and technical explanations of how portable air conditioning units work.

    Which website do you think the search engine is likely to offer to the user first? It’s a rather obvious example but it illustrates the importance of good content so your priority should be good quality content.

    2. Use Structural (Semantic) Mark Up and Separate Content from Presentation

    Semantically structuring your mark up helps search engines understand the content of your webpage which is of course a good thing. Making proper use of heading elements is essential because search engines give more weight

    to the content within the heading elements.

    Using CSS to separate the design elements from the content makes for much leaner code and makes it easier for search engines to find what they’re looking for, which is content. Remember content is king!

    3. Titles and Meta Data

    Providing pages with proper titles and meta data is essential. As discussed in the top 5 black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search

    Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.

    4. Keyword Research and Effective Keyword Use

    Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.

    Use the keywords and key phrases you’ve identified effectively throughout your website. Assign each page 2-3 of the keywords you’ve identified and use the keywords throughout all the important elements of the page. Those are,
     
    anjalirai, Nov 9, 2011 IP
    condra likes this.
  6. MrLinkBuilder

    MrLinkBuilder Peon

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    #286
    Basically it's a technique where you manipulate Search Engines algorithm or exploiting their system. In a way you want to rank on top of the SERP's in a short period of time.
     
    Last edited: Nov 9, 2011
    MrLinkBuilder, Nov 9, 2011 IP
  7. condra

    condra Member

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    #287
    Again, just to clarify, modern black tactics go WAY beyond keyword stuffing, and hidden text. I should have emphesised the word "effective". Some black hat techniques are effective, but usually not for long. You can get into an arms race with Google, or you can play by it's rules, which are already more than fair.
     
    condra, Nov 9, 2011 IP
  8. afriadi

    afriadi Greenhorn

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    #288
    Last months my PPC is banned as a result using black hat SEO.
     
    afriadi, Nov 9, 2011 IP
  9. ankitasharma

    ankitasharma Greenhorn

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    #289
    Whitehats are those website designers that try to follow all of the search engine guidelines to optimize their site. Blackhats website designers use cloaking and other tricks to optimize sites .
     
    ankitasharma, Nov 10, 2011 IP
  10. Sky Lar

    Sky Lar Peon

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    #290
    I'm not a big fan of black hat seo. It's good for a quick result.. But at the end of the day mr. Google supports whitehats way more.
     
    Sky Lar, Nov 10, 2011 IP
  11. aidenfinley

    aidenfinley Peon

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    #291
    Black hate is a short cut to be ranked high but its not accepted by Google or other search engines, so you can be banned due to this. On the other hand white hat is a slow procedure but definitely the legal way to appear higher. Consequently slow and steady always win the race.
     
    aidenfinley, Nov 10, 2011 IP
  12. iccube

    iccube Peon

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    #292
    @ parusa 619;;
    I am also with you for this question
     
    iccube, Nov 10, 2011 IP
  13. seoxpart

    seoxpart Peon

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    #293
    To summarize, creating links or promoting a website in unnatural way is something that can be called blackhat SEO. For example, some people use article marketing - they write a single article and post it to several article submission platforms. Or somebody may have put a keyword noticeably more times in his content. But actually in the long run, it does not work.

    I have seen sites from both sides of the fence -white and blackhat SEO and I have to admit that I have seen that for some sites the tricks and ploys worked. But the good thing is, there are many many more sites those have made their content and use experience for users and not for search engines and rewarded.

    That is what a SEOs job is.
     
    seoxpart, Nov 10, 2011 IP
  14. meatloafmedia

    meatloafmedia Peon

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    #294
    It is really hard to describe black hat SEO because Google changes their algorithm so frequently. It seems like what Google wants you to do is just build a site and they will take care of the whole ranking process, however that is a quick way to get you absolutely nowhere. If you follow Google's guidelines exactly you will never get a good ranking IMHO
     
    meatloafmedia, Nov 10, 2011 IP
  15. blossom2347

    blossom2347 Peon

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    #295
    It is kind of artificially ranking. It has no permanent impact. Soon it comes down.
     
    blossom2347, Nov 12, 2011 IP
  16. Treestyle Arboriculture

    Treestyle Arboriculture Greenhorn

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    #296
    Anyone else feel like Darth Vader rules the search engines from his death star! He is definetly black hat!!! lol
     
    Treestyle Arboriculture, Nov 12, 2011 IP
  17. PrimoLED

    PrimoLED Peon

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    #297
    Nice thread, some good explainations i found helpful.
     
    PrimoLED, Nov 13, 2011 IP
  18. indiaholidaydiary

    indiaholidaydiary Member

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    #298
    Hey, If you opt for White Hat SEO then you need to wait longer high PR and traffic. On other hand If you opt for Black Hat SEO then you will get HIGH PR quickly but keep in mind that you may get banned because of this.
     
    indiaholidaydiary, Nov 13, 2011 IP
  19. nanuan

    nanuan Peon

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    #299
    Both are best, some people like white hat SEO and some people like Black hat SEO.
     
    nanuan, Nov 14, 2011 IP
  20. ankitasharma

    ankitasharma Greenhorn

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    #300
    Black Hat SEO is the methods or techniques that are being used in order to rank higher on different search engines using prohibited tactics. This is considered as unethical SEO.

    Black Hat SEO Techniques that should never be done...

    Keyword Stuffing
    Invisible Text
    Doorway Pages
    Cloaking
    Brand Jacking
     
    ankitasharma, Nov 15, 2011 IP
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