If I was doing a 3 links in a blog article, would it be better to do 3 very similar anchors that I want to rank for and have them all going to the same url? or would it be better to have 3 totaly different anchors that are unrelated going to 3 diffferent urls?
Why not link to your 3 different internal pages with different (and relevant) anchor text? You get more bang for the buck