Hi, I am new to google adwords. Today i have done google adwords for a e-commerce site, for that i am using merely 15 keywords. Its possible to fix different amount for each words. Because i face problem when assuming amount for a single keyword, it will be automatically assumed to the rest of the keywords. Its possible to assume vary amount for each individual keywords.
Learn how to set a different maximum CPC for a keyword http://adwords.google.com/support/bin/answer.py?answer=26133