Link Bait - Link Bait is the method to create great content that people like to link. This is the most ethical method to acquire free backlinks. Link Juice - Link Juice is the boost that a particular backlink provide to your Web Page in terms of PR and rankings. Link Equity - Link Equity is the collection of the links that point to a site at any moment in time.
Link bait:- Link bait is content on your site to which other sites link because they want to, not because you ask them to. Traditionally, links are hard to get, requiring you to sacrifice your first born child (and at least link back, which nullifies their value in some search engines.) But with link bait, you “bait†your content and sit back and wait. Of course, you can be a little proactive. link juice:- is the currency of Google. In other words, it’s the secret sauce that allows you to beat your competitors for rankings in Google. Sure, there are some other factors that Google uses to calculate rankings (see Search Engine Optimization), but link juice is by far the most important aspect of dominating Google and in order to understand Google, you have to understand link juice. Link equity:- This is the glossary definition for Link equity in SEO from my E-marketing glossary which provides succinct definitions of the many terms related to managing and implementing Internet marketing today. For each Internet marketing term I define, there is a link below to all other pages on this site that provide more detailed information, including the latest developments. So this Internet marketing glossary is not static, but continually updated.